JavaScript and SEO

JavaScript and SEO

31 May 2019

Home >> Technical SEO >> JavaScript and SEO

 

Will Google search engine rank your website if it is developed in JavaScript programming language? In this blog, Digital Marketing Boy provides information about the indexing and crawling of a web page containing JavaScript. Developers use JavaScript to manipulate HTML elements on a web page. Be sure that your JavaScript frameworks have server-side rendering and this will help you with an efficient crawling of your website.


A. Working of Search Engines: Ranking of web pages in search engines is always considered after indexing and crawling. Crawlers can authorize HTML codes and hyperlinks once they fetch web pages that are indexed in search engine databases. You can use Robots.txt file to inform Google search engine about the web pages to crawl and not to crawl. SEO experts should include XML Sitemap in Robots.txt file to improve the crawling of search engine bots. Login to one of the powerful SEO tools 'Google Search Console' and access URL Inspection in the navigation panel to analyze the indexing of your web pages on Google. If there are no errors then your SEO expert should start working on the Off Page and On Page (including Schema Markup) activities.


B. Crawling and Indexing: Indexing is possible with Caffeine (New Indexing Infrastructure of Google) while Googlebot is utilized in the crawling process. Search engine bots can easily index JavaScript programming language.


C. Effect of JavaScript on SEO: If you fail to optimize a web page that contains JavaScript codes then JavaScript SEO can create problems in your SEO strategy. Attain higher rankings on search engine results pages (SERPs) by using tools and plugins to make your web pages easy to evaluate and easy to discover. Sometimes it becomes difficult for search engines to crawl web pages that use JavaScript codes and this is due to bad implementation.


D. SEO Friendly JavaScript: Tools that can resolve JavaScript code issues are Angular JS SEO, Prerender, BromBone, SEO.js, Backbone.js SEO and several other frameworks. Always avoid using inline JavaScript code in an HTML file. Also, it would be great if you develop the structure of your website using only HTML and then apply AJAX for the interface and appearance of the website.


There are several advantages with JavaScript programming language but achieving SEO friendly is not that easy. You can rank high on search engines if your website is coded in plain HTML. Be sure to make your crawling and indexing processes as easy as possible.

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