What is the next step after your website is developed by programmers? Digital Marketing Boy would like to introduce various methods that you can use for website promotion. The following methods are free of cost and you don't need to spend a dollar:
A. Guest Blogging: A method that can help you to establish visibility in your industry and improve the backlink profile of your web pages. Here you write for blogs that are relevant to your business. This helps you to reach the target audience who will engage with the content and visit your website. Do not expect quality traffic if you write outside of your niche. Initially research by analyzing your industry-related blogs on the internet. The next step is to perform a thorough study on the content of selected blogs. Finally, write a guest post and make sure that you link it back to your web page.
B. Facebook: A popular social media platform connects you with billions of people. You should always focus on targeting and engaging your visitors in a Facebook campaign. Create a Facebook page at free of cost and complete your account details. Be sure that you add your website URL in the Facebook post. Join similar groups and share content with them.
C. Reddit: This is a great platform where users can discuss and share about any topic. Try to post something very interesting whenever you promote your web pages on Reddit. Follow the communities of your interest and build relationships.
D. Quora: Questions and Answers website improves domain authority and drives some traffic to your web pages. Quora is a knowledge market and it is different from Reddit. The first step is to search for your relevant topics on Quora and this will assist you to reach the right people. If you are including your website URL in Quora then provide the best answer to the question otherwise you will get banned by Quora.
E. Twitter: Use Twitter social media platform to increase brand visibility, generate leads and promote your website. The content (with website URL) posted on Twitter should be informative and entertaining to gain retweets and shares. Do connect with people and ask them for retweets.
F. SEO: Ranking your web pages organically on search engines like Google, Bing and Yahoo is termed as 'Search Engine Optimization (SEO)'. You can drive maximum organic traffic by optimizing your website for the 'digital marketing' keyword. SEO is the best method to bring in high intent traffic to your web pages. It is a must for your SEO expert to perform keyword research before strategizing the content. Access one of the powerful SEO tools 'Google Search Console' to find low competition keywords in the search market. Apply On-Page factors such as Meta Descriptions, Title tags, code optimization and more. Build quality backlinks to your web pages as this is an important activity for your website to rank high on Google. It will be great if your developer includes Schema Microdata in your code.
G. Reach and Free Knowledge: Here you will have to reach out to relevant websites and ask them to link back to your web pages. This is not an easy task because it requires research skills, better communication and patience. Digital Marketing Boy would like you to create free resources such as infographics, videos and presentations for your audience.
H. Value Addition: Join conversations and respond to comments by posting highly relevant content. Do not include your website URL in every comment section.
There are several methods to promote your website and Digital Marketing Boy suggests you implement the above ones in your online marketing strategy.