In today's competitive world, digital marketing is one of the best ways to build your company and revenue. A strategy can help you to increase your lead generation and improve your conversion rate. Every business needs to establish a digital marketing strategy. You cannot achieve your business goals without a well-planned strategy. The benefits of digital marketing strategies are brand awareness, an increase in website traffic and conversions. Following are the top digital marketing strategies for the year 2020:
A. Search Engine Optimization (SEO): One of the effective digital marketing strategies is the process of ranking your website high in search engine results pages (SERPs) for relevant keywords. SEO helps your business to become popular in an online market. The visitors from the SEO marketing channel actively search for products and services in the internet world. You can attract potential customers and earn profits if you consider SEO as a part of your digital marketing plan. Read the blog 'What is SEO?'.
- A Glossary of SEO Terms
- Why SEO Takes Time
- Successful SEO Techniques
- Powerful SEO Tools
- Technical SEO for Experts
B. Social Media Marketing: This digital marketing strategy focuses on increasing conversions and building brand awareness. Social media marketing campaigns are created on platforms like Facebook, LinkedIn, Pinterest, Instagram and Twitter. Every business needs to have an active presence on social media.
C. Pay Per Click (PPC): This type of advertising is an auction-based system and a cost-effective digital marketing strategy. Pay per click Ads appears above the organic search results. In PPC, you will have to pay if a user decides to click on your Ad. PPC campaign helps you to achieve a fast return on investment (ROI). The users may convert when they engage with your advertisement and arrive at your landing page. Digital Marketing Boy suggests you implement PPC and SEO activities together to optimize your conversions.
- Pay Per Click Tools
- The Pay Per Click Guide
D. Video Marketing: You should create informational and valuable videos to build brand awareness in an online market. Video marketing can help you to achieve quality leads and valuable conversions. Adding videos to a web page helps you to earn a better rank for competitive keywords.
E. Email Marketing: An excellent digital marketing strategy to attract new visitors and retain existing customers. Grow your audience by creating and refining email marketing campaigns. This strategy provides relevant information to users and thus they stay subscribed. One important advantage of email marketing is the usage of audience segmentation and personalization best practices to create a campaign for a certain product.
F. Voice Search: One of the newest digital marketing strategies is used by companies to optimize website content for voice search. Nowadays people rely on a voice search to find a nearby store or restaurant.
G. Content Marketing: A powerful digital marketing strategy helps you to connect with customers via content. Always create high-quality content so that users can share it with their communities. In content marketing, you should focus on growth in your website traffic by providing valuable information to your target audience. You can expect an impressive ROI with a long term and ongoing content marketing strategy. Content marketing is essential because informational and relevant content always receive a good response.
- Content Marketing Tips
- Content Marketing Tools